Bio

I’m Yaqiu Li, a Ph.D. candidate in Marketing at ESCP Business School and Panthéon-Sorbonne University in Paris. My research explores how visual content—powered by computer vision and unstructured data—shapes consumer behavior and marketing outcomes in digital environments.

My work has been published in the Journal of Business Research, and I’ve presented at international conferences including AMS (2024), EMAC (2025), and AMA (2025), where I received a Best Paper Award in AIRSI in 2024. I’m also an active reviewer for journals, conferences and research contributor at ESCP’s TRACIS center for AI and society.

Before starting my Ph.D., I completed a Master’s in Management and Msc of Data Analytics and Artificial Intelligence from EDHEC Business School, and hold a Bachelor's in Linguistics and French from Wuhan University. I’m currently on the academic job market and eager to collaborate on projects at the intersection of visual marketing, computer vision, and consumer behavior.